A glimpse into my floral maximalist world—

where colourful illustrations and patterns bloom across fabrics, wallpapers, home decor, stationery, and bespoke projects.

View My Portfolio | For Licensing

About The Designer

Kelly Rideout | Surface Pattern Designer & Illustrator

Kelly Rideout is a UK-based surface pattern designer specialising in elegant, hand-drawn illustrations that celebrate trending colours and seasonal transitions. By blending a floral maximalist aesthetic with rich, organic textures, Kelly captures the "perfectly imperfect" details of the natural world—from the fleeting bloom of a peony coral sunset to the intricate layers of autumnal foliage.

For Art Licensing & Bespoke Projects

Her portfolio features sophisticated, production-ready seamless repeats and placement prints, purposefully designed to bring a heartfelt, artisan touch to premium fabrics, luxury wallpaper, and bespoke home decor collections.

Art agents, art directors, and product directors are invited to explore her commercial work and collaborative opportunities:

  • View Full Portfolio: Browse the complete collection of production-ready designs in the online Pattern Library.

  • Request Access: Contact Kelly directly to view private, unreleased collections available for immediate licensing.

  • Bespoke Commission: Discuss custom artwork tailored to your upcoming product lines or brand story.

  • Shop The Curious Peony - Artisan gifts made easy Shop

Let's work together
Partial portrait of a smiling woman with blonde hair, wearing a yellow top, digital floral frame background with pink, yellow, blue flowers, green leaves, and a beige textured background.

Kelly Rideout designs have been seen here

Living Etc Magazine Featuring Kelly Rideout
House and Garden Magazine Featuring Kelly Rideout
The Observe Newspaper article Kelly Rideout
Elle Decoration Magazine Featuring Kelly Rideout
Garden Illustrated Magazine featuring Kelly Rideout
Gift Focus Magazine Featuring Kelly Rideout

License On-Trend Art, Surface Patterns, and Illustrations for Commercial Products

  • Floral silhouette illustrations product licensing
  • White Cosmos floral, yellow apron for art licensing
  • Market fresh product illstration for art licesning
  • Dark Cherry Wall paper design hand drawn
  • Coastal Wallaper hand drawn kelly Rideout
  • Floral Zinnia and Fabric Rolls, botancial hand drawn botancials for licensing
  • Coral SEa Costal PJ set Mum and Daughter pattern designs
  • Market Tomato Wellie boots product design pattern for garden licensing
Explore Artwork

Let’s Connect on Instagram @kellyrideoutdesign

From scrapbook mood boards to premium repeating surface patterns. ✨ Every collection in my library begins with deep seasonal trend research and intentional colour curation.To bring authentic stories to life, I hand-draw every single botanical icon m
Fruity and fun tea towels, perfect as a display tea towel or we use them as an impromptu picnic table. Perfect for a picnic in the park with friends or family. Beautifully handmade in London with Ric Rak edging and delightful colours, the design cu