About Kelly Rideout

I am a Surface Pattern Designer & Illustrator specialising in maximalist textile design, surface art, and botanical illustration. Based in my creative studio on the South Coast of England, my work is driven by a passion for brightening the world through hand-drawn authenticity, merging traditional painting and rich mark-making with digital precision. As a formally trained textile artist holding a BA in Printed Textiles and Decoration from Middlesex University and an MA in Art, Design, and Media from Portsmouth University, I celebrate the 'creatively human'—crafting intricate, high-energy designs that stand out in a machine-dominated market. Whether designing seasonal collections or bespoke artwork commissions, I transform traditional English wildflowers and cottage gardens into timeless, vibrant visual stories. By leaning into curated key colour palettes and seasonal themes, I ensure every design builds a meaningful emotional connection while remaining commercially on-trend for retail.

With over a decade of experience in the UK's creative industries—including six inspiring years working at TATE and seeing my early greeting cards and art prints stocked in Selfridges London—I understand the commercial landscape and the exact demands of modern retail. Today, I create premium commercial artwork tailored specifically for art directors, art licensing agents, global brands, and product manufacturers. Every floral and themed collection is engineered for seamless production, delivered as high-resolution, 300 DPI industry-standard files with multiple colour-ways ready for manufacturing. From luxury sustainable kitchenware for my retail brand, The Curious Peony, to global collaborations, I provide dependable, artisan-led design assets. Explore my curated Pattern Library today to discover market-ready, production-ready designs that bring a bold, trustworthy, and distinctive personality to your home decor, apparel, and consumer products.