Welcome to The Flora & Repeat, an editorial design journal exploring the intersection of traditional British botanical art and contemporary commercial illustration. Here, I share the journey behind my hand-drawn surface pattern design collections—from cultivating seasonal blooms in my Hampshire garden to launching premium repeating patterns for fabric, wallpaper, and apparel.
Whether you are an art director or licensing agent seeking vibrant commercial portfolios, or a design enthusiast looking to shop my latest home decor collections on Kelly Rideout Shop and Spoonflower you will find seasonal inspiration and a passionate community of fellow Bloom Seekers right here.
The Flora & Repeat Blog
From seed to sketch, pattern to product.
Transforming Spaces with Contemporary Floral wall Art and Surface Pattern Designs
Trend Spotlight: The 'Awakening' Collection
Florals always dominate the spring and summer design conversation. This season is no exception, shifting toward bold prints, vintage inspirations, and statement colours.
Zinnia Botanical Study: From Sketchbook to Art Licensing Collection
What started as a summer stroll with my dog, Maple, turned into a full botanical surface pattern collection. Discovering a sun-drenched corner of Zinnias on the South Coast of England was a rare treat
Cultivating the Collection: The Heart Behind our Patterns & Pieces
If you’ve followed my sketches in the garden, you know that for me, every pattern is a piece of nature’s poetry. The Curious Peony Shop was born from a steady pull to create a collection that supports a slower, more intentional lifestyle—bringing the unapologetic joy of a blooming English garden into the sanctuary of your home.
Nature-Inspired Illustrators for Kitchenware 2026
The Art of the Table: Finding the Perfect Nature-Inspired Illustrator for Kitchenware
There is a unique magic in the ritual of the kitchen. Whether it’s the first quiet cup of coffee or a chaotic Sunday roast with friends, the objects we surround ourselves with tell a story.
Welcome to Pattern & Licensing blog:
Hello, I’m Kelly Rideout, and I am so glad you’ve found your way into my corner of the digital garden. The Floral Perspective is my space to share that journey with you. It’s a notebook of sorts—a blend of industry insights, botanical inspiration, and the "creatively human" stories behind my illustrations.