Welcome to The Flora & Repeat, an editorial design journal exploring the intersection of traditional British botanical art and contemporary commercial illustration. Here, I share the journey behind my hand-drawn surface pattern design collections—from cultivating seasonal blooms in my Hampshire garden to launching premium repeating patterns for fabric, wallpaper, and apparel.
Whether you are an art director or licensing agent seeking vibrant commercial portfolios, or a design enthusiast looking to shop my latest home decor collections on Kelly Rideout Shop and Spoonflower you will find seasonal inspiration and a passionate community of fellow Bloom Seekers right here.
The Flora & Repeat Blog
From seed to sketch, pattern to product.
Cultivating the Collection: The Heart Behind our Patterns & Pieces
If you’ve followed my sketches in the garden, you know that for me, every pattern is a piece of nature’s poetry. The Curious Peony Shop was born from a steady pull to create a collection that supports a slower, more intentional lifestyle—bringing the unapologetic joy of a blooming English garden into the sanctuary of your home.